Service Design · Product Strategy · Venture Validation · Go‑to‑Market
I bring together creative thinking, business strategy, and practical execution.
Worked with
Organisations I've worked with across service design, product, and venture work.
Planet Smart City
Designing smart-living services and digital experiences for residential communities in Italy and Brazil.
Lifeed
Improving employee-development journeys through research, service design and digital product design.
SUGAR Network
Collaborating within a global network connecting universities, organisations and industry partners through design innovation.
Triwool
Designing a digital traceability platform for a more transparent and responsible wool supply chain.
CANactions
Creating learning and community experiences around urban transformation and city-making.
BIGGGG IDEA
Designing digital platforms and programmes for civic participation and social innovation.
CESIE
Developing services and experiences for European education and social-impact initiatives.
North Estonia Medical Centre
Improving the experience of patients and medical staff through service design.
How I work
From complexity to a clear direction
01
Understand the real problem
I combine qualitative research, market evidence, behavioural insight, and operational context to uncover what matters before teams commit to a solution.
02
Define a strategic direction
I turn fragmented information, competing priorities, and early assumptions into clearer propositions, principles, and roadmaps.
03
Validate opportunities
I help teams test customer demand, problem–solution fit, market potential, and business assumptions before investing heavily in development.
04
Move toward implementation
I translate research and strategy into concepts, experiments, service models, pilots, and go-to-market actions.
How I can help
Bringing structure to complexity, fuelled by evidence.
Service Design
I map how digital products, physical touchpoints, and operational teams actually work together — then design the connective tissue between them.
Product Strategy
I turn fragmented priorities and competing stakeholder views into a clear roadmap the whole team can act on.
Venture Design
I help founders and innovation teams test assumptions with real customers before they invest in building.
Talks
Speaking at conferences
I explore how emerging technologies, new business models, and changing organisational systems are reshaping products, services, and the role of designers.
Generative UI and the Evolving Role of Designers
How Can We Reinvent Traditional Innovation
Working on a product, service, or venture that needs clearer direction?
I am open to senior opportunities in product, service, and strategic design, as well as selected collaborations with startups and innovation teams.
iuliia.vorobiova@gmail.com